The Discovery Phase... a.k.a. our foundation for branding that hits the mark every time. In this episode of the Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens dive into the ins and outs of the discovery process at DayCloud Studios. From workshops designed to squeeze every ounce of branding inspiration to aligning with client visions through interactive mood boards, we reveal our secrets behind a very confident 10/10 success rate. You’ll hear about the power of asking the right questions, setting clear expectations, and never skipping steps—even when it’s tempting. Tune in to learn how discovery workshops can save time, enhance creativity, and build lasting client relationships!
Introduction to the Branding Series (00:00)
The Evolution of the Discovery Phase (01:04)
Importance of Client Communication (05:43)
Understanding the Discovery Process (07:41)
Interactive Mood Board: Bridging Gaps (14:15)
Building Relationships Through Discovery (24:57)
Setting Expectations and Clarity (28:11)
The Value of the Discovery Phase (36:43)
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